logo type & usage

The Colloquium Group Logo Black

Standard Logo

The Colloquium Group Logo White

Reversed Logo

The Colloquium Group Logo in Black and White

Mono Logo

The Colloquium Group Logo Black

120px / 30mm

Minimum Width

The Colloquium Group Logo Black

30px / 10mm

Minimum Clear Space

The Colloquium Group Logo White

Unacceptable

Background is too busy.

The Colloquium Group Logo White

Acceptable

Background is clear.

brand colours

White

Hex: #FFFFFF
RGB: 255, 255, 255
CYMK: 0

Mostly-Black

Hex: #291D1F
RGB: 41, 29, 31
CYMK: 62, 74, 65, 77

Red

Hex: #E12B2C
RGB: 225, 43, 45
CYMK: 0, 94, 86, 0

Mono Black

Hex: #333333
RGB: 51, 51, 51
CYMK: 0, 0, 0, 90

83% Tint

Hex: #483d3f
RGB: 72, 61, 63
CYMK: 60, 67, 59, 48

67% Tint

Hex: #696061
RGB: 105, 96, 97
CYMK: 55, 56, 51, 22

50% Tint

Hex: #8d8586
RGB: 141, 133, 134
CYMK: 45, 44, 40, 4

33% Tint

Hex: #b1acad
RGB: 177, 172, 173
CYMK: 30, 28, 26, 0

17% Tint

Hex: #d8d5d5
RGB: 216, 213, 213
CYMK: 13, 12, 11, 0

typography

There were doors all round the hall

Typeface:  Plantin
Weight: Bold (700)
Letter Spacing: -0.0(25)em
Line Height: 1.2em

Extra emphasis can be added to a statement or question by leveraging the colour red on the ending punctuation.

Suddenly she came upon a little three-legged table, all made of solid glass; there was nothing on it except a tiny golden key, and Alice’s first thought was that it might belong to one of the doors of the hall; but, alas! either the locks were too large, or the key was too small, but at any rate it would not open any of them. However, on the second time round, she came upon a low curtain she had not noticed before, and behind it was a little door about fifteen inches high: she tried the little golden key in the lock, and to her great delight it fitted!

Alice’s Adventures in Wonderland by Lewis Carroll

Typeface:  Acumin Pro
Weight: Light (300)
Letter Spacing: 0em
Line Height: 1.4em